:root{
  --ink:oklch(0.15 0.018 265);
  --ink2:oklch(0.18 0.02 265);
  --panel:oklch(0.205 0.022 264);
  --line:oklch(0.34 0.025 264);
  --cream:oklch(0.95 0.012 85);
  --mute:oklch(0.78 0.018 80);
  --mute2:oklch(0.62 0.018 80);
  --gold:oklch(0.83 0.085 82);
  --goldsoft:oklch(0.83 0.085 82 / .14);
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{
  font-family:"Instrument Sans",system-ui,sans-serif;
  color:var(--cream);
  background:var(--ink);
  -webkit-font-smoothing:antialiased;line-height:1.5;
}
.wrap{max-width:1180px;margin:0 auto;padding:0 32px}
a{color:inherit;text-decoration:none}
.serif{font-family:"Fraunces",serif}

/* top bar */
header{position:sticky;top:0;z-index:20;backdrop-filter:blur(10px);
  background:oklch(0.15 0.018 265 / .82);border-bottom:1px solid oklch(0.34 0.025 264 / .5)}
.bar{display:flex;align-items:center;justify-content:space-between;height:72px}
.brand{font-family:"Fraunces",serif;font-weight:500;font-size:21px;letter-spacing:.16em;text-transform:uppercase}
.brand b{color:var(--gold);font-weight:500}
nav.links{display:flex;gap:34px}
nav.links a{font-size:14px;color:var(--mute);transition:color .15s}
nav.links a:hover{color:var(--cream)}
.cta{font-size:13.5px;font-weight:600;color:var(--ink);background:var(--gold);
  padding:11px 18px;border-radius:8px;transition:filter .15s,transform .12s cubic-bezier(.2,.8,.3,1)}
.cta:hover{filter:brightness(1.06)} .cta:active{transform:scale(.97)}
@media(max-width:760px){nav.links{display:none}}

/* hero */
.hero{position:relative;padding:118px 0 96px;overflow:hidden}
.hero::before{content:"";position:absolute;inset:0;z-index:0;
  background:
    radial-gradient(900px 520px at 78% -10%, oklch(0.30 0.05 262/.6), transparent 60%),
    radial-gradient(700px 600px at 0% 110%, oklch(0.24 0.04 280/.5), transparent 60%);}
.hero .wrap{position:relative;z-index:1}
.eyebrow{display:inline-flex;align-items:center;gap:9px;font-size:12.5px;letter-spacing:.16em;
  text-transform:uppercase;color:var(--gold);margin-bottom:26px}
.eyebrow::before{content:"";width:22px;height:1px;background:var(--gold);display:inline-block}
h1{font-family:"Fraunces",serif;font-weight:400;font-size:clamp(38px,6vw,68px);line-height:1.04;
  letter-spacing:-.015em;max-width:14ch}
h1 em{font-style:italic;color:var(--gold)}
.lead{margin-top:26px;font-size:clamp(16px,1.6vw,19px);color:var(--mute);max-width:54ch;line-height:1.6}
.hero-actions{margin-top:38px;display:flex;gap:16px;align-items:center;flex-wrap:wrap}
.ghost{font-size:14px;color:var(--mute);border:1px solid var(--line);padding:13px 20px;border-radius:8px;transition:border-color .15s,color .15s}
.ghost:hover{border-color:var(--gold);color:var(--cream)}
.trustline{margin-top:54px;font-size:13px;color:var(--mute2);letter-spacing:.02em;
  border-top:1px solid oklch(0.34 0.025 264/.5);padding-top:22px}
.trustline b{color:var(--mute);font-weight:500}

/* section heading */
section{padding:84px 0}
.sect-eyebrow{font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--gold);margin-bottom:16px}
.sect-h{font-family:"Fraunces",serif;font-weight:400;font-size:clamp(28px,3.4vw,40px);letter-spacing:-.01em;line-height:1.1;max-width:20ch}
.sect-sub{margin-top:16px;color:var(--mute);max-width:60ch;font-size:16px}

/* services */
.svc{display:grid;grid-template-columns:repeat(2,1fr);gap:1px;margin-top:48px;
  background:var(--line);border:1px solid var(--line);border-radius:16px;overflow:hidden}
.svc .cell{background:var(--ink2);padding:34px 32px;transition:background .2s;display:block}
.svc a.cell:hover{background:var(--panel)}
.svc .num{font-family:"Fraunces",serif;font-size:14px;color:var(--gold);margin-bottom:18px}
.svc h3{font-family:"Fraunces",serif;font-weight:500;font-size:23px;margin-bottom:10px}
.svc p{color:var(--mute);font-size:15px;line-height:1.6}
.svc .more{color:var(--gold);font-size:13px;display:inline-block;margin-top:14px}
@media(max-width:760px){.svc{grid-template-columns:1fr}}

/* approach */
.approach{background:var(--ink2);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:30px;margin-top:48px}
.step .k{font-family:"Fraunces",serif;font-size:13px;color:var(--gold);letter-spacing:.04em;margin-bottom:14px}
.step h4{font-family:"Fraunces",serif;font-weight:500;font-size:19px;margin-bottom:9px}
.step p{color:var(--mute);font-size:14.5px;line-height:1.6}
@media(max-width:760px){.steps{grid-template-columns:1fr;gap:24px}}

/* case teaser */
.case{display:grid;grid-template-columns:1.05fr .95fr;gap:48px;align-items:center}
.case-card{background:linear-gradient(180deg,var(--panel),var(--ink2));border:1px solid var(--line);
  border-radius:18px;padding:30px;position:relative;overflow:hidden}
.case-card .tag{font-size:11.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--gold);margin-bottom:16px}
.redacted{height:13px;border-radius:3px;background:oklch(0.30 0.02 264);margin:9px 0}
.redacted.s{width:55%} .redacted.m{width:78%} .redacted.l{width:92%}
.node-map{margin-top:22px;height:150px;border-top:1px solid var(--line);position:relative}
.node{position:absolute;width:13px;height:13px;border-radius:50%;background:var(--gold);box-shadow:0 0 0 5px var(--goldsoft)}
.edge{position:absolute;height:1px;background:oklch(0.45 0.03 264);transform-origin:left center}
.case h3{font-family:"Fraunces",serif;font-weight:400;font-size:clamp(24px,3vw,32px);line-height:1.12;letter-spacing:-.01em}
.case p{margin-top:16px;color:var(--mute);font-size:16px;line-height:1.65}
.case .meta{margin-top:24px;display:flex;gap:30px}
.case .meta div span{display:block;font-family:"Fraunces",serif;font-size:24px;color:var(--gold)}
.case .meta div small{color:var(--mute2);font-size:12.5px;letter-spacing:.03em}
@media(max-width:820px){.case{grid-template-columns:1fr;gap:30px}}

/* contact */
.contact{background:var(--ink2);border-top:1px solid var(--line)}
.form-grid{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-top:40px;max-width:680px}
.form-grid .full{grid-column:1/-1}
label{display:block;font-size:12.5px;color:var(--mute);margin:0 0 7px 1px;letter-spacing:.02em}
input,select,textarea{width:100%;font-family:inherit;font-size:15px;color:var(--cream);
  background:var(--ink);border:1px solid var(--line);border-radius:9px;padding:12px 13px;outline:none;transition:border-color .15s}
input:focus,select:focus,textarea:focus{border-color:var(--gold)}
textarea{min-height:104px;resize:vertical}
.submit{margin-top:18px;font-size:15px;font-weight:600;color:var(--ink);background:var(--gold);
  border:none;border-radius:9px;padding:14px 26px;cursor:pointer;transition:filter .15s,transform .12s cubic-bezier(.2,.8,.3,1)}
.submit:hover{filter:brightness(1.06)} .submit:active{transform:scale(.98)}
.confnote{margin-top:14px;font-size:13px;color:var(--mute2)}
@media(max-width:620px){.form-grid{grid-template-columns:1fr}}

/* industries (service x sector SEO grid) */
.ind-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:44px}
.ind{background:var(--ink2);border:1px solid var(--line);border-radius:13px;padding:24px 22px;transition:border-color .18s,background .18s}
.ind:hover{border-color:var(--gold);background:var(--panel)}
.ind h4{font-family:"Fraunces",serif;font-weight:500;font-size:18px;margin-bottom:8px}
.ind p{color:var(--mute);font-size:14px;line-height:1.55}
.ind a{color:var(--gold);font-size:13px;display:inline-block;margin-top:12px}
@media(max-width:820px){.ind-grid{grid-template-columns:1fr 1fr}}
@media(max-width:560px){.ind-grid{grid-template-columns:1fr}}

/* stories library */
.cat-h{font-family:"Fraunces",serif;font-weight:500;font-size:20px;color:var(--gold);
  margin:46px 0 18px;padding-bottom:12px;border-bottom:1px solid var(--line)}
.stories{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.story{background:var(--ink2);border:1px solid var(--line);border-radius:14px;padding:26px 24px;display:block;transition:border-color .18s,background .18s}
a.story:hover{border-color:var(--gold);background:var(--panel)}
.story .st-tag{font-size:11px;letter-spacing:.13em;text-transform:uppercase;color:var(--mute2);margin-bottom:12px}
.story h3{font-family:"Fraunces",serif;font-weight:500;font-size:19px;line-height:1.2;margin-bottom:12px}
.story p{color:var(--mute);font-size:14.5px;line-height:1.62;margin-bottom:10px}
.story .res{color:var(--cream);font-size:14px}
.story .res b{color:var(--gold);font-weight:500}
.story .anon{margin-top:14px;font-size:12px;color:var(--mute2);font-style:italic}
.story .more{color:var(--gold);font-size:13px;display:inline-block;margin-top:6px}
@media(max-width:760px){.stories{grid-template-columns:1fr}}

/* long-form SEO prose */
.longform{background:var(--ink2);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.prose{max-width:760px;margin-top:30px}
.prose h2{font-family:"Fraunces",serif;font-weight:500;font-size:26px;margin:38px 0 14px;letter-spacing:-.01em}
.prose h3{font-family:"Fraunces",serif;font-weight:500;font-size:22px;margin:30px 0 12px}
.prose p{color:var(--mute);font-size:15.5px;line-height:1.72;margin-bottom:15px}
.prose ul{margin:0 0 18px 0;padding-left:0;list-style:none}
.prose ul li{color:var(--mute);font-size:15.5px;line-height:1.65;margin-bottom:11px;padding-left:26px;position:relative}
.prose ul li::before{content:"";position:absolute;left:4px;top:11px;width:7px;height:7px;border-radius:50%;background:var(--gold)}
.prose b{color:var(--cream);font-weight:500}
.prose a{color:var(--gold);border-bottom:1px solid var(--goldsoft);transition:border-color .15s}
.prose a:hover{border-color:var(--gold)}

/* breadcrumb */
.crumb{font-size:13px;color:var(--mute2);letter-spacing:.02em;margin-bottom:22px}
.crumb a{color:var(--mute)} .crumb a:hover{color:var(--gold)}
.crumb span{color:var(--mute2);margin:0 8px}

/* article hero (interior pages) */
.ahero{position:relative;padding:104px 0 64px;overflow:hidden}
.ahero::before{content:"";position:absolute;inset:0;z-index:0;
  background:radial-gradient(800px 460px at 82% -20%, oklch(0.30 0.05 262/.5), transparent 62%);}
.ahero .wrap{position:relative;z-index:1}
.ahero h1{font-size:clamp(34px,5vw,56px);max-width:18ch}
.ahero .lead{max-width:60ch}

/* fact strip */
.facts{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;margin-top:44px;
  background:var(--line);border:1px solid var(--line);border-radius:14px;overflow:hidden}
.facts .f{background:var(--ink2);padding:26px 24px}
.facts .f span{display:block;font-family:"Fraunces",serif;font-size:26px;color:var(--gold);margin-bottom:6px}
.facts .f small{color:var(--mute);font-size:13.5px;line-height:1.5;display:block}
@media(max-width:680px){.facts{grid-template-columns:1fr}}

/* FAQ / AEO */
.faq{margin-top:14px}
.faq .q{border-top:1px solid var(--line);padding:24px 0}
.faq .q:last-child{border-bottom:1px solid var(--line)}
.faq .q h3{font-family:"Fraunces",serif;font-weight:500;font-size:19px;margin-bottom:11px;color:var(--cream)}
.faq .q p{color:var(--mute);font-size:15.5px;line-height:1.7}

/* related links */
.related{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:40px}
.related a{background:var(--ink2);border:1px solid var(--line);border-radius:13px;padding:22px 20px;transition:border-color .18s,background .18s;display:block}
.related a:hover{border-color:var(--gold);background:var(--panel)}
.related a .rk{font-size:11px;letter-spacing:.13em;text-transform:uppercase;color:var(--mute2);margin-bottom:9px}
.related a h4{font-family:"Fraunces",serif;font-weight:500;font-size:17px;color:var(--cream);line-height:1.25}
@media(max-width:760px){.related{grid-template-columns:1fr}}

/* CTA band */
.ctaband{text-align:center;padding:74px 0}
.ctaband h2{font-family:"Fraunces",serif;font-weight:400;font-size:clamp(26px,3.4vw,38px);letter-spacing:-.01em;max-width:22ch;margin:0 auto 14px}
.ctaband p{color:var(--mute);max-width:54ch;margin:0 auto 28px;font-size:16px}

footer{padding:40px 0;border-top:1px solid var(--line);color:var(--mute2);font-size:13px}
.foot{display:flex;justify-content:space-between;align-items:center;gap:16px;flex-wrap:wrap}
.foot-nav{display:flex;gap:22px;flex-wrap:wrap}
.foot-nav a{color:var(--mute2);font-size:13px}
.foot-nav a:hover{color:var(--gold)}

/* ---- interior article pages: one centered, symmetric editorial column ----
   Pillars, casework and guides share a single narrow measure so the logo sits
   directly above the breadcrumb/heading, every block shares the same left edge,
   and the gutters are equal on both sides (no lopsided dead space). */
body.article .wrap{max-width:840px}
body.article .prose{max-width:none}
body.article .ahero .lead,
body.article .lead{max-width:none}
body.article .sect-h{max-width:none}
body.article .sect-sub{max-width:none}
body.article .faq{max-width:none}
body.article .ahero h1,
body.article h1{max-width:22ch}